Do you remember those “procurement” sites, where B2B customers could access a large product catalog (rather say a product listing) and place quick orders by entering SKUs or uploading a CSV file? Yes? Well, the new generation of business buyers will not be happy with those.
We just published a research report: Pivotal Trends in B2B Ecommerce that proves that the "next normal" in B2B sales has long since arrived.
This is why, today, I’d like to share with you four reasons why modern, personalized, full-service B2B websites are the new way to go. Here they are: