Hi ,

Do you remember those “procurement” sites, where B2B customers could access a large product catalog (rather say a product listing) and place quick orders by entering SKUs or uploading a CSV file? Yes? Well, the new generation of business buyers will not be happy with those.

We just published a research report: Pivotal Trends in B2B Ecommerce that proves that the "next normal" in B2B sales has long since arrived.

This is why, today, I’d like to share with you four reasons why modern, personalized, full-service B2B websites are the new way to go. Here they are:

1. They boost your revenue.

Most B2B buyers enter a website with a clear buying intent. Give them a really good on-site search that delivers only relevant results – and your conversions will start to pop! If you pair this with exact product information on every channel, you will also see fewer returns. More ideas how you can boost your revenue online can be found in our free whitepaper!

Download now

2. They improve customer satisfaction.

It is a good thing to give your customers a lot of autonomy. The new generation of buyers wants to do business on their own terms. Always. A self-service portal streamlines all available information from all your systems into one, customer-facing website, empowering your customers to get their job done in a more convenient way, at any time, from anywhere.

Find out more

3. They reduce the cost of sales.

Our customer says: “In just one year we registered 400% new leads and up to 90% less effort in order processing with our new platform. This has already enabled the SPINNER Group to reach new customer segments." Wow! But, although they would obviously be the right thing to push, digital channels contribute only to 10% of total sales in manufacturing. We know this because we did the research:

Access survey report

4. They enable fast growth.

Opening up new markets or customer segments can be a real challenge. Having a highly scalable platform that provides all information centrally and that is easy to pair with any frontend takes at least that part of the workload off your shoulders. Done right, you could quite easily grow as Häfele did: With one central platform and individual stores and touchpoints in 38 countries. Here is a free checklist with our best practices for global growth:

Read checklist

So long for today. I hope to have inspired you and wish you a great week!

Harold van der Horst
Director Marketing EMEA

h.horst@intershop.com
LinkedIn

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